E-Tech celebrates Asian culture with the New Jersey Devils as part of Asian and Pacific Islander Heritage Night

January 13th - South Hackensack NJ

Joanne Villavieja, Senior Product Design Analyst at Ethnic Technologies, Sreesha Vaman of Tulsea Sports Marketing, and other Asian business and community leaders are honored to be celebrating Asian and Pacific Islander Heritage Night at the VIP Reception before the New Jersey Devils face off against the Florida Panthers. The game takes place at 7:30 p.m. on January 14th at the Prudential Center in Newark, NJ.

Ethnic Technologies strives to learn about the world's cultures and languages through people's names. We aim to promote diversity and inclusion in marketing by providing the highest quality multicultural marketing software and data. We believe valuable demographic insights will transform brand marketing and enhance culturally sensitive communication.

Tulsea Sports Marketing is a sports-focused multicultural marketing firm. Their mission is to connect the sports and entertainment industry with the Asian and South Asian communities of North America and their global diasporas. Clients include leagues and teams across the "Big Five" pro sports leagues, cricket, and sports entertainment content studios.

Some events of the night will feature popular Asian and South Asian music, a Korean traditional dance performance, an Asian Heritage Kitchen pop-up food stand, and special content highlighting Devils defenseman Jonas Siegenthaler, the first player of Thai descent in the NHL.

More information about the game and cultural celebration can be found here:

Devils Host API Heritage Night Jan. 14 | RELEASE | New Jersey Devils

Asian and Pacific Islander Heritage Night

E-Tech Sponsors the RECHARGE™ 2024 Fitness Convention by Body & Soul® Fitness

July 24, 2024 - South Hackensack, NJ

E-Tech is proud to announce that it will be one of the sponsors for RECHARGE™ 2024 hosted by Body & Soul® Fitness. The convention will take place from October 3-6, 2024 in Oklahoma City, Oklahoma. This annual event will feature top leaders in the fitness industry to educate and guide thousands on their fitness journey. Attendees will learn about new research in teaching techniques, industry trends and they will enjoy a weekend of refreshment surrounded by women with a common goal.

According to the Centers for Disease Control and Prevention (CDC), “too many adults are inactive, and inactivity levels differ notably by race and ethnicity.” Overall, in January 2020, Hispanics had the highest prevalence of physical inactivity (31.7%), followed by non-Hispanic blacks (30.3%) and non-Hispanic whites (23.4%). And over time, physical inactivity can increase your risk of obesity, heart disease, type 2 diabetes and many cancers.

As Ethnic Technologies is painfully aware in its work with major healthcare companies, some ethnicities have higher rates of certain diseases that have been linked to physical inactivity. In 2018, the American Heart Association published two infographics that show mortality rates by race for cardiovascular disease (CVD) and stroke. Both infographics emphasized that Black adults have higher rates in both CVD and stroke, being 32% more likely to have CVD and 45% more likely to have a stroke. The CDC also published an article on heart disease facts, with a table showing the percentage of deaths caused by heart disease in 2021, listed by ethnicity, in which the Black population also had the highest rate of deaths, at 22%.

“As we move forward in a society that is more and more multicultural in nature, Body & Soul’s commitment to helping all people achieve better fitness and higher levels of physical activity and Ethnic Technologies desire to improve the health of all races and ethnicities are goals that work well together,” said Zack Wilhoit, CEO of E-Tech. E-Tech’s data-driven, multicultural software helps healthcare and wellness providers identify and reach out to all people that are most at risk.

E-Tech has worked to help people of all ethnic backgrounds and all faiths for more than 25 years.

E-Tech’s NEW TO U.S. product accurately finds New Consumers in 2024

January 10, 2024 – South Hackensack, NJ

E-Tech’s NEW TO U.S. product accurately finds New Consumers in 2024

E-Tech’s New to U.S. product provides a more actionable, deeper dive into new consumers recently arriving from Asia, Latin America, Africa, the Middle East, Europe and the Caribbean.

Through recent, extensive research in such areas as cultural affinities and propensities, participation in U.S Institutions or brands, ties to home country, etc., New to U.S, accurately predicts likely consumers and their preferences, all without using any personally identifiable information.

E-Tech’s NEW TO U.S. product contains:

·Deeper than ever, detailed analyses of 32 specific cultures that together account for 90% of all new arrivals

· The latest insights into the naming practices and immigration trends specific to these consumers not originally born in the US.

· Consumer preferences to maximize customer value specific to whether individuals are relatively new arrivals, more established in the U.S. or likely born in the U.S.

·New in 2024: a 16% increase in foreign-born individuals over 2023

E-Tech 2024 available in January 2024 now can provide the New to U.S. product as well

E-Tech 2024 is the perfect platform to combine with New to U.S.

E-Tech 2024 contains the latest in-depth updates to demographic and technology changes in the U.S. These enhancements in E-Tech 2024 include :

·Updated counts for Hispanic Country of Origin to keep up with changing demographics: 13% increase in Venezuelans

· Increases in speakers of Asian languages, particularly the Khmer language of Cambodia, and Sinhala language of Sri Lanka (4-5% increase each)

· 20% increase in individuals with first names of Hebrew origin

These are just some of the enhancements available in E-Tech 2024, which will enable you to better reach key Hispanic, East Asian (e.g., Chinese, Japanese and Korean), South Asian (e.g., Asian Indian, Pakistani and Sri Lankan) and African American consumer markets.

 The E-Tech Challenge Guarantee

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

Ethnic Technologies celebrates Dawn Treader School

September 28, 2023 - South Hackensack, NJ

Every year Ethnic Technologies takes pride in honoring Hispanic Heritage Month. This year Ethnic Technologies wants to celebrate the achievements of a local school, Dawn Treader, for their community growth and their appreciation of the Hispanic culture.

During September-October, Dawn Treader School will enjoy celebrations to highlight our large and growing Hispanic community.  Dawn Treader School, which is located in Paterson, NJ, has reached and exceeded a major milestone this year by enrolling over 100 students for the 2023-2024 school year.  The students will take part in celebrating Hispanic cultures by sharing culturally relevant music, presentations, poetry and more.

Parents in the Dawn Treader community will be bringing in foods that are specific to differing Hispanic cultures to help spread awareness of the vast Hispanic community.  Students will also wear culturally specific clothes and costumes to show pride in their communities.

Ethnic Technologies wants to continue to partner with Dawn Treader School as they celebrate their diverse community. 

Ethnic Technologies has worked to help people of all ethnic backgrounds and faiths for more than 25 years.

For more information about Dawn Treader School, please contact Charles Salinas at CSalinas@DawnTreaderSchool.com

For more information about Ethnic Technologies (E-Tech) please contact Karen Sinisi at KarenS@EthnicTechnologies.com or Amalia Tsiongas at Amalia@EthnicTechnologies.com

Ethnic Technologies Announces the Release of E-Tech 2023

January 10, 2023 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of its NEW E-TECH 2023 software!

Enhancements available in E-Tech 2023

E-Tech 2023 accurately reflects rapidly changing demographics and delivers additional market intelligence in many different ethnicities, through twelve months of additional, updated research and new, state of the art software methodologies.

Examples of just some of the initiatives achieved this year include:

● 40% more Hispanics now recognized by a name unique to their Country of Origin (for example, research into uniquely Puerto Rican names)

● Increased granularity among Nigerian-Americans (African American): 30% increase in Igbo ethnicity of Nigeria

● Research into the unique names and history of Jamaica, and other Caribbean nations, led to a 16% increase in Caribbean audiences in the United States

● Fully compliant and inclusive of the very latest 2020 Decennial Census data

These are just some of the enhancements available in E-Tech 2023, which will enable you to better reach key Hispanic, East Asian (e.g., Chinese, Japanese and Korean), South Asian (e.g., Asian Indian, Pakistani and Sri Lankan) and African American consumer markets.

The E-Tech Challenge Guarantee

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, Australia, etc.

E-Tech, Lindsay Celebrate Major Milestone

South Hackensack, NJ – October 1, 2022 - Today, E-Tech is celebrating its Silver (25th) Anniversary in business since its founding by Ms. Tina Lindsay. “Our business has progressed and changed so much over the years,” Ms. Lindsay noted. “We now have a suite of successful products and software fully capable and enabled by state-of-the-art AI, parallel processing and other technological advances.”

“I feel that our company’s 25th Anniversary is a fitting time for me to retire, but will certainly keep in touch with my many friends in the business,” Ms. Lindsay continued. An original founder of Ethnic Technologies (E-Tech), Ms. Lindsay created the company’s first copyrighted intellectual property and served as both the company’s Chief Financial Officer and it’s first Director of Research. Later as the company experienced rapid growth and developed new products, the Research department grew and became the Research and Product Development department which has been led by several outstanding team members, primarily women.

“I retire today proud that while our technology has changed dramatically over the years, our company’s mission of continuous improvement and focus on data quality and coverage has been instilled in each member of the E-Tech team”, Ms. Lindsay said.

“It’s been a privilege to serve with and learn from Tina Lindsay,” said E-Tech’s CEO, Zachary Wilhoit. “She has created an enduring culture of smart people that love to get into, create and explain detailed data, which has given E-Tech an incredible, sustainable advantage for the future of our business.”

Ethnic Technologies announces the release of E-Tech New to U.S. Product

September 13, 2022 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of it’s

new E-TECH New to U.S. product!

Introducing E-Tech New to U.S.

New to U.S. provides a more actionable, deeper dive into the foreign-born population from Asia, Latin America, Africa, the Middle East, Europe and the Caribbean.

• Detailed analyses create data on 32 E-Tech Ethnicities which together account for 90% of all US foreign-born individuals

• Data driven by new data insights into the naming practices and immigration trends specific to these foreign-born populations in the US.

• New to U.S. predicts whether an individual is a newer arrival, more established in the U.S., or likely born in the U.S.

Use New to U.S. to measure likely consumer preferences such as participation in U.S. institutions (banks, major brands, etc.), ties to home country, cultural affinities and propensities, all without any personally identifiable information.

MIT's SDSCon 2022 - Ethnic Technologies to Sponsor

March 30, 2022 – South Hackensack, NJ

On April 1, 2022, E-Tech will be one of the sponsors of SCSCon 2022 at the Massachusetts Institute of Technology (MIT).

SDSCon is a celebration and community-building event for those interested in statistics and data science. Discussions will cover applications of statistics and data science across a wide range of fields and approaches. The event is organized by the Statistics and Data Science Center (SDSC), an MIT-wide focal point for advancing academic programs and research activities in statistics and data science that is part of the MIT Institute for Data, Systems, and Society (IDSS).

“We’re excited to be one of the sponsors for SDSCon 2022,” said Ethnic Technologies CEO, Zack Wilhoit. “It’s great to always be involved in what’s going on at the cutting edge of our field. We’re proud to help support in some small way the wonderful MIT faculty and students involved, some of whom will become our future industry leaders in the fields of Statistics and Data Science.”

For more information about SDSCon 2022, visit the website here.

Ethnic Technologies announces the release of E-Tech 2022

January 12, 2022 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of it’s new E-TECH 2022 software!

New E-Tech 2022 Enhancements

E-Tech 2022 delivers additional market intelligence in many different ethnicities, through twelve months of additional, updated research and new, state of the art software methodologies.

Some of this year’s initiatives have led to:

• Increased native speakers of Chinese descent, particularly those who speak Cantonese (over 60% increase)

• Additional Spanish speakers based on research into new first name trends

• Improved identification of Haitian Creole speakers using French names (over 10% increase in Haitian ethnicity)

• Increased Tagalog speakers of Filipino descent

• Increased speakers of Asian Indian languages

These are just some of the enhancements available in E-Tech 2022, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets.

Ethnic Technologies Coauthors American Academy of Management (AOM) Paper

“Personal Names and Human Resource Outcomes” is a quantitative paper which has been accepted for presentation at the 81st Annual Meeting of the Academy of Management, July 29 – August 4, 2021. The paper was submitted by Dr. Xiaoyu Huang of California State University, San Bernardino. Dr. Huang’s coauthors are Dr. Lihua Zhang of Renmin University of China and Mr. Zachary Wilhoit, CEO at Ethnic Technologies.

Using a sample of approximately 80% of California public sector employees (6,384,292 person-year observations) in 329 occupations in 582 organizations, the paper proposed and found empirical support for three distinct name related effects: (1) gender and racial signaling effect, (2) name similarity effect and (3) name-meaning effect.

““The research team outsourced the gender and ethnicity analysis to a leading consumer name analysis company (Ethnic Technologies LLC) in the United States. Ethnic Technologies analyzed the gender and ethnic compositions of California public sector employees using a proprietary algorithm (E-Tech) they have used commercially and continuously updated over the 23 years. It is one of the most advanced and accurate multi-source multicultural prediction algorithms in the market.””

— Dr. Huang, from "Personal Names and Human Resources Outcomes"Quote Source

The paper centers around McClelland’s human motivation theory, arguing that individuals’ personal names ignite implicit motivation. By analyzing the names of individuals in the California State University workforce, Ethnic Technologies’ team of linguists and data scientists applied E-Tech proprietary and granular multicultural data to reveal insight into how the meanings and origins of personal names relate to pay and obtaining managerial roles in professional workspaces.

Dr. Huang has an extensive educational background in Industrial Relations and Human Resources. Currently, she is an Associate Professor at California State University, San Bernardino. Dr. Huang has authored papers published in the International Journal of Human Resource Management and other publications.

Dr. Zhang is a Professor of Human Resource Management at Renmin University, one of the top five (5) universities in China. Her research is focused on transformational leadership, organizational change and cross-cultural management. Her research has been published in the journals Organization Science and Organizational Dynamics.

Ethnic Technologies is honored to have had the opportunity to work with Dr. Huang and Dr. Zhang.

For more information, contact:

Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone: (201)953-5380
karens@ethnictechnologies.com

or

Amalia Tsiongas
Director of Research & Product Development
Ethnic Technologies
Phone: (866)333-8324 Ext 103
amalia@ethnictechnologies.com

Ethnic Technologies Announces the Release of E-Tech 2021

January 12, 2021 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of its E-Tech 2021 software!

Enhancements in E-Tech 2021

E-Tech 2021 delivers additional market intelligence in many different ethnicities for an enhanced overall product. Notably, E-Tech 2021 contains twelve months of additional intensive research; advanced AI processing initiatives; and new, state of the art software methodologies.

Research and Data Initiatives

There were many initiatives for this year’s product release that centered around ethnicity and religion improvements and data validation. One area of focus was on Basque first names and surnames to further identify Hispanics whose ancestors originally hailed from the Basque region in Spain. The research resulted in finding an impressive 16X more Hispanics in this important group. Ethnic Technologies also focused research into shared East Asian names in general and Korean names more specifically. This research is significant since East Asians are the fastest growing ethnic group in the US. Additionally, there was a deeper focus into growing religious group coverage, including a 16% increase in the Mormon faith. In terms of data validation, we have been able help our clients evaluate limitations and improve accuracy of their self-reported ethnic data through this research and technological advancements.

These are just some of the enhancements available in E-Tech 2021, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets.

E-Tech Canada 2021

E-Tech Canada is built especially for the Canadian market, is fully installable for all platforms and includes uniquely Canadian name research as well as Canadian Enhanced Neighborhood Analytics (ENA). E-Tech Canada’s identification of key Canadian groups such as Asian individuals, including East Indian, Taiwanese and Filipinos, and Caribbean individuals such as Haitians, Trinidadians and Jamaicans are some of the fastest and highest value consumers of the many groups available. Our Gender, Asian Assimilation and Access India products are also available for E-Tech Canada.

Contact us if you are looking for effective E-Tech insights for your Canadian data.

The E-Tech Challenge Guarantee

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for a free analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

For more information, contact:

Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone: (201)953-5380
karens@ethnictechnologies.com

or

Amalia Tsiongas
Director of Research & Product Development
Ethnic Technologies
Phone: (866)333-8324, Ext 103
amalia@ethnictechnologies.com

Ethnic Technologies partners with Camino de Fe

South Hackensack, NJ, September 15, 2020

“While Ethnic Technologies honors Hispanic Heritage Month every year, given the pandemic and hardships people are facing, our company wanted to do something different and concrete to serve our local community this year by partnering with Camino de Fe”, said Zachary Wilhoit, CEO of Ethnic Technologies.

In times of fear and uncertainty, Camino de Fe, a faith community located in Bernardsville, NJ walks with the people around them. It’s Pop-Up Food Pantry, meal voucher program and local partnerships have already helped hundreds of families and several local businesses during the pandemic.

Camino de Fe, is a bilingual community that also has been helping school districts and families in Bernardsville, NJ and Somerville, NJ with translations. During the last quarter of this past school year, Camino de Fe and its members helped Spanish speaking families connect with schools and resolve technology issues. Their partnership with the school districts helped provide volunteers to assist families in need.

Since the pandemic, Camino de Fe has been providing their services online both in English and in Spanish.

Ethnic Technologies is proud to partner with Camino de Fe during these trying times. 

Ethnic Technologies has worked with and helped people of all ethnic backgrounds and faiths for 23 years.  

MIT's SDSCon 2020 - Ethnic Technologies to Sponsor

March 3, 2020 – South Hackensack, NJ

On April 3, 2020, the MIT Institute for Data, Systems and Society (IDSS) will be hosting its annual Statistics and Data Science Conference. Since its inception, SDSCon has been devoted to building a community for those involved in statistics and data science by promoting research and programs in the field.

“We’re honored to be one of the sponsors for SDSCon 2020, a focal point for advancing academic programs and research activities in Statistics and Data Science” said Ethnic Technologies CEO, Zack Wilhoit. “MIT is at the forefront of studies in this area. We are excited to be a part of what’s going on at the cutting edge in our field, probably years before these great ideas are widely implemented in industry. We are proud to help support in some small way the wonderful MIT faculty and students involved, some of whom will become our future industry leaders in the advancement of Statistics and Data Science.”

For more information about SDSCon 2020, visit the website here or download the SDSCon 2020 Information Sheet here.

To learn more about Ethnic Technologies and E-Tech, contact us or chat with us in June at the 3AF 2020 Asian Marketing Summit in Los Angeles, California.

Ethnic Technologies announces the release of E-Tech 2020

February 11, 2020 – South Hackensack, NJ

Enhanced for E-Tech 2020

E-Tech 2020 delivers additional market intelligence in many different ethnicities, through:

1. Twelve months of additional, updated research

2. Advanced AI processing initiatives and

3. New, state of the art software methodologies

Some of this year’s initiatives include:

• Highlighting Hispanic Diversity - New research into identifying Hispanic groups coast-to-coast, from Mexican individuals of the Zapotec ethnic minority in southern California, to individuals from El Salvador residing in the Washington, DC metropolitan area.

• Chinese: Beyond Just Mandarin and Cantonese – New inroads into advanced processing allows for the identification of more individuals of Chinese ancestry whose ancestors hail from Malaysia and Singapore, as well as continued research into Taiwanese, Mandarin and Cantonese.

• Understanding Africa – New research to capture the diversity across the continent, from increased identification of Ethiopian and Somali peoples from East Africa, to granular recognition of the Yoruba and Igbo peoples of West Africa.

• Religion in India with Access India - Enhanced software methodology identifies Indian Catholics who use names of Portuguese origin. E-Tech’s Access India provides insights into this group and many more religions, languages, and cultures from the country of India.

These are just some of the enhancements available in E-Tech 2020, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets.

E-Tech Canada in 2020

• Fully installable product for all platforms

• Customized for the Canadian market

• Includes Canadian Enhanced Neighborhood Analytics (ENA)

• Identifies more Asian individuals including East Indian, Taiwanese, and Filipino.

• Identifies more Caribbean individuals including Haitian, Trinidadian and Jamaican.

• Gender, Asian Assimilation, and Access India are also available.



Contact us about applying E-Tech insights to your Canadian data.

Ethnic Technologies CEO Signs The Hispanic Promise at the United Nations

The Hispanic Promise, which was launched at the World Economic Forum in 2019, has obtained more than 130 signatories including AT&T, Berkshire Bank, Condé Nast, Ernst & Young, IKEA, Nielsen and Siemens. Some of the companies that joined the pledge this year at the United Nations were Airbnb, Bristol-Myers Squibb, Lyft, Medtronic, and Qualcomm.

“Ethnic Technologies is honored to join the strong team of major companies to support the work that Claudia Romo Edelman, founder of the We Are All Human Foundation, has undertaken and wholeheartedly supports The Hispanic Promise initiative,” said Zachary Wilhoit, Chief Executive Officer, Ethnic Technologies. 

“We stand behind The Hispanic Promise, and by signing the pledge, as a company already engaged in inclusion and diversity, showcase our commitment as a Hispanic-friendly workplace, a welcoming employer for a Hispanic workforce and a company with deep understanding of the Hispanic consumer,” Wilhoit added.

"We must be the last generation of any kind to ever be invisible and not heard, not seen, not valued. We are the ones who have to open the door, so that our children can be a generation of Hispanic stars, fully valued, fully paid, fully respected and recognized. The time has come. We're ready to shine," said Claudia Romo Edelman, founder of the We Are All Human Foundation.

In addition to Claudia Romo Edelman, the event was co-hosted by Dr. Juan Andrade, President & Co-Founder of USHLI; Henry Cisneros, Principal at Siebert Cisneros Shank & Co., L.L.C.; Janet Murguía, President & CEO of UnidosUS; Mauricio Gutierrez, CEO of NRG; David Kenny, CEO of Nielsen; Maria Rios, CEO of Nation Waste, Inc.; Tracey Skeans, Chief Transformation and People Officer at Yum! Brands.

About the Hispanic Leadership Summit

The Hispanic Leadership Summit is a non-partisan event that plans to go beyond sectoral interests to discuss and reflect on what unites America's many Hispanic and Latinx communities, and what should be done to ensure their importance to the U.S.'s future is understood. Event sponsors included: Golden Sponsors: APCO Worldwide, Beam Suntory, Dentsu Aegis Network, PepsiCo, Richard Edelman. Silver Sponsors: Dairy Management Inc, Google, NRG, UPS. Bronze Sponsors: Aflac, Chevron, Unilever, S&P Global, Verizon, Yum! Brands. Media Partners: Business Insider, Latino Leaders, Hispanic Executive, The Alumni Society.

About We Are All Human 

We Are All Human is a foundation dedicated to advancing the agenda of equity, diversity, inclusion. The We Are All Human Foundation is a registered 501(c)3 non-profit devoted to equity, diversity and inclusion. Made up of an experienced group of marketers and sustainability activists with backgrounds from the United Nations, global affairs, media, and the corporate world, our team is committed to making change through collective action. Our purpose is to maximize the volume of diverse voices, facilitate action-oriented conversations with input from all stakeholders, research the gaps for areas of continuous improvement and support the creation of inclusive environments.  "We know the world is diverse but we need inclusion to create equity" https://www.weareallhuman.org

Contact: 
Karen Sinisi, Ethnic Technologies
karens@ethnictechnologies.com
(201) 953-5380