September 13, 2022 – South Hackensack, NJ
Ethnic Technologies is pleased to announce commercial release of it’s
new E-TECH New to U.S. product!
Introducing E-Tech New to U.S.
New to U.S. provides a more actionable, deeper dive into the foreign-born population from Asia, Latin America, Africa, the Middle East, Europe and the Caribbean.
Detailed analyses create data on 32 E-Tech Ethnicities which together account for 90% of all US foreign-born individuals
Data driven by new data insights into the naming practices and immigration trends specific to these foreign-born populations in the US.
New to U.S. predicts whether an individual is a newer arrival, more established in the U.S., or likely born in the U.S.
Use New to U.S. to measure likely consumer preferences such as participation in U.S. institutions (banks, major brands, etc.), ties to home country, cultural affinities and propensities, all without any personally identifiable information.