New to U.S.

Driven by new data insights into the naming practices and immigration trends specific to foreign-born populations in the US, New to US predicts whether an individual is a newer arrival, a more established immigrant, or likely born in the US.

It covers 32 E-Tech Ethnicities from Asia, Latina America, Africa, the Middle East, Europe and the Caribbean, which together account for 90% of all US foreign-born individuals. Use New to US to measure consumer behavior such as strength of ties to home country, cultural practices and values, participation in US institutions, all without any personally identifiable information