This May, E-Tech is celebrating Asian American and Pacific Islander Heritage Month by highlighting the representation of South Asian people in America.
This year, on behalf of Ethnic Technologies, Director of Research & Product Development, Lisa Spira, and Product Design Analyst, Amy Franz, attended the American Name Society conference in order to promote the E-Tech product.
Crazy Horse, Sitting Bull, Squanto, Geronimo, Sacajawea and Pocahontas… these are the names of a few famous Native Americans who played a very important part in the history of the United States.
We expect names to follow predictable structures, but that’s not always the case. In the United States, we understand names according to the following paradigm…
With May comes the first big celebration of the season – Cinco de Mayo. How might marketers creatively engage with customers this Mexican Independence Day, beyond the standard beer commercial?
According to the U.S. Census, Americans fit neatly into the following categories: White, Black Asian / Pacific Islander, American Indian / Alaska Native, Hispanic, or Two or More Races.