January 12, 2022 – South Hackensack, NJ

Ethnic Technologies is pleased to announce commercial release of it’s new E-TECH 2022 software!

New E-Tech 2022 Enhancements

E-Tech 2022 delivers additional market intelligence in many different ethnicities, through twelve months of additional, updated research and new, state of the art software methodologies.

Some of this year’s initiatives have led to:

• Increased native speakers of Chinese descent, particularly those who speak Cantonese (over 60% increase)

• Additional Spanish speakers based on research into new first name trends

• Improved identification of Haitian Creole speakers using French names (over 10% increase in Haitian ethnicity)

• Increased Tagalog speakers of Filipino descent

• Increased speakers of Asian Indian languages

These are just some of the enhancements available in E-Tech 2022, which will enable you to better reach key consumers in Hispanic, East Asian, South Asian and African American markets.