Written by Lisa Spira

What do the following 10 surnames have in common?
• Dave
• Deshpande
• Dsouza
• Gill
• Gowda
• Kapoor
• Mathew
• Mukherjee
• Subramanian
• Varghese

They are both long and short. They use different letters, in different combinations. One looks English, another Portuguese. Two are popular American given names. These names are as diverse as the people who use them.

They are all Indian.

They practice Hinduism, Sikhism, and Christianity.

They eat different diets, wear different clothes, listen to different music, and follow different sports.

Some speak Indo-Aryan languages such as Hindi, Bengali, Punjabi, Gujarati, Marathi, and Urdu. Others speak Dravidian languages such as Telugu, Tamil, Kannada, and Malayalam.

Like any culture, their names tell their stories.

This winter, Ethnic Technologies will release Access India, the multicultural marketing software that knows all about Indian names and uses that information to accurately predict Indian cultural affiliations and language preferences. Contact Ethnic Technologies to see how Access India can help you connect with your Daves, Gowdas and Subramanians.