Executive Staff And Partners

Zachary Wilhoit: CEO

Zack Wilhoit is the CEO at Ethnic Technologies (E-TECH). He is responsible for setting and achieving the company's strategic goals in the global, multi-channel marketing industry. Zack has been a senior executive in the high tech industry including all aspects of Customer Relationship Management (CRM), Search Engine Marketing (SEM), software, hardware, and large database, high bandwidth Information Technology (IT). He has been responsible for all product marketing, product development, data, content, business development, and mergers & acquisitions (M&A) at major publicly held corporations. Zack has authored or co-authored a number of papers including "Corporate Data Quality Strategy" presented at MIT's International Conference on Information Quality. He has also held leadership roles in various industry and academic Customer-Centric Information Quality Management groups. Zack has an MBA degree (Baker Scholar) from Harvard University, an MS degree in Electrical Engineering & Computer Science from MIT, and a BS degree in Systems Engineering from the United States Naval Academy.

GINGER NELSON: Managing Partner - Cofounder - Ethnic Research

Ginger Nelson is the Managing Partner and Cofounder of Ethnic Technologies, LLC. Ms. Nelson has spent her whole life in the direct marketing industry. In 1958, her father founded Consumers Marketing Research, Inc. From the time she was a teenager in the 1960s, Ms. Nelson worked there, rising to Executive Vice President. She has an extensive background in list compilation, data validation, and list management. During the early 1970's, Ginger helped to create the first surname based multicultural targeting system and created the first algorithms to accurately locate African Americans. Ginger has made multicultural and language preference targeting her life's work. She has also been active in the Direct Marketing Association's multicultural committees. For years, the business media has quoted Ms. Nelson on her knowledge about multicultural marketing. Upon becoming President of CMR, she guided its ethnic research, diversifying its approach to include first names for language identification.

TJ LINDSAY: CFO - Cofounder - Director of Research

T.J. Lindsay is the Chief Financial Officer and Director of Research for Ethnic Technologies, LLC. Ms. Lindsay has over 37 years experience in Data Base research and technology, over 12 of which are in the direct marketing industry. She served 6 years as President of TAP Systems, the developer of the Lindsay Cultural Identification Determinant (LCID) system, the first system that used first names, last names, expert system rules, and geographic factoring together to do ethnic segmentation. Previously, she served over two years as Director of Data Base Administration for Popular Club, 5 years as Director of Data Base and Communication Systems with McGraw-Hill, and 10 years as the Corporate Data Administrator for the Manville Corporation. Ms. Lindsay she has been a guest speaker for the IEEE Symposium on the Handling of Very Large Databases and was an invited member of the Futures Steering Committee for Guide, an IBM User Group.

PETER BROWNSTEIN: CIO - Cofounder - IT Specialist - Operations Management

Peter Brownstein is the Chief Information Officer for Ethnic Technologies, LLC. He administers the corporate data center and all of the Ethnic technologies’ staff. Mr. Brownstein has over 28 years in Information Technology, over 12 of which are in the direct marketing industry. Mr. Brownstein served 6 years as Chief Financial Officer of TAP Systems, Inc. and 5 years as the Data Processing Manager with Future Prospective Clients, Inc. He is the software component designer of both the LCID and E-Tech targeting systems.

Management Staff

CANDACE KENNEDY, MBA: Sales and Marketing Director

Candace Kennedy is Sales and Marketing Director for Ethnic Technologies, LLC. Since 2004, Ms. Kennedy held this position after rising through sales and management positions within the company. Candace has extensive knowledge and experience in the multicultural marketing trends and communities. She has helped to develop strategic marketing plans and models to put businesses and marketers in touch with these growing multicultural markets. Ms. Kennedy has helped develop E-Tech's current corporate branding, product positioning, and advertising strategies. Ms. Kennedy has 18 years of previous experience in marketing, client service, and management. She was a member of the SAE International for over 20 years. Ms. Kennedy holds an MBA from New York University in NYC.

ZEINA MANSILLA: Office Management - Accounting

After having served successfully for many years in various administrative rolls at Consumers Marketing Research, Inc. and Ethnic Technologies, LLC, Zeina Mansilla is the Office Manager at Ethnic Technologies, LLC. Since 2001, Mrs. Mansilla held to this position.

JERRY HOLSTE: Manager of Product Research and Development

Jerry Holste comes from a research background. He most notably worked at Ogilvy & Mather where he was Senior Database Program Analyst using both quantitative and qualitative research to create marketing models for existing clients as well as new business pitches. Mr. Holste has also served as Marketing Director for the Prometheus Theater and Stage Shadows. At Ethnic Technologies, LLC, Mr. Holste oversees daily ethnic research, data mining, and corrections and enhancements to the name, rule, and geographic tables. Since December 2004, he held this position.

MIKE COHEN: New Business Development Manager

Mike Cohen is a 15 year direct marketing veteran who brings a consultative approach designing simple accountable solutions to complex business situations. Mike has spent time with notable companies such as Advo, Direct Media and Walter Karl. Mike has served in management, new business development, data acquisition, interactive, and brokerage rolls. He has leveraged his experience to deliver top ROI in a multi-channel marketplace to retailers, B2B, political and non profit marketers. Mike is a graduate of Southern New Hampshire University and holds a BS in Business Administration and Marketing.

Other Specialists

LORETTA POGGIO, Phd: Consulting - Public Speaking - Ethnic Research (enhancements/modeling) - Sales

Loretta Poggio, Ph.D., is a marketing consultant, public speaker, and expert on multicultural marketing. Dr. Poggio has over 30 years experience in the direct marketing industry. She was one of the pioneers in ethnic surname research for Consumers Marketing Research, Inc. Dr. Poggio holds a Ph.D in sociology from The New School for Social Research in NYC.

ALLAN LAWRENCE: Senior Member Technical Staff - IT

Allan Lawrence is a senior member of the technical staff. Mr. Lawrence has over 24 years of experience in the IT industry, with over 20 years of specializing in development in C/C++. His experience includes most PC based operating systems, including Unix and Linux, and he has extensive protocol knowledge including SMNP, TCP/IP, and OSI.

LAURA STEIN: Senior Sales, Marketing Consultant (Lists) - Sales

Laura is a Sales and Marketing Consultant with Ethnic Technologies. She came to Ethnic Technologies in 2001. Laura specializes in the Generation X and Generation Y segmentation of "Ethnic Youth" marketing, has a keen understanding of the marketing fads, and trends that today's ethnic youth are often affiliated with. Laura manages E-Tech's Ethnic "B to B" file and "Ethnic E-mail" file. Ms. Stein has extensive experience in customer service and sales. She has previous direct sales experience in the cosmetic industry. Laura holds a B.A. in Sociology and Education from the City University of New York.

KAREN SINISI: Senior Account Manager (Lists) - Sales

Karen Sinisi has over 16 years of diverse experience in the Direct Marketing industry. She began her career in 1988 with Conrad Direct, Inc., and she has held positions in list management, brokerage, and sales for various companies in the Northeast and Florida. Karen has been a member of the Board Of Directors for the West Coast Chapter of the FDMA, and worked as the Newsletter Editor for that organization. Mrs. Sinisi has worked over the years developing close realtionships with major mailers in such areas as Financial, Non-Profit, Publishing, Sweepstakes and more. Karen holds a B.A. In Anthropology and Sociology from Rollins College in Winter Park, FL.

WANDA WORTHY: Datacard Manager - Sales

Wanda is the Datacard Manager at Ethnic Technologies, LLC. Ms. Worthy is responsible for keeping E-Tech's 200 plus datacards and information literature current and accurate. Wanda's position at Ethnic Technologies also include sales support, literature production and trade show preparations. She has an extensive background in client services and support.