Estee Marketing Group and Ethnic Technologies Form Strategic Alliance

08-29-2007: Estee Marketing Group and Ethnic Technologies Form Strategic Alliance

Estee Marketing Group and Ethnic Technologies Form Strategic Alliance to Expand List Rental Opportunities

New Rochelle NY and South Hackensack NJ — August 29, 2007 —

Leading multichannel list management, brokerage and data services firm, Estee Marketing Group. and Ethnic Technologies LLC., the leader in multicultural marketing, today announced agreements to utilize each other’s areas of specialization in order to give their list rental customers improved targeting and expanded reach, respectably.

Estee will be using Ethnic Technologies to quickly and accurately identify ethnicity, language preference, country of origin, and religion on certain Managed response-based, postal and phone lists. This capability will enable mailers to more precisely target their demographic and ethnic markets.

"The utilization of Ethnic Technologies proprietary enhancement software has strengthened our list offerings with more targeting effectiveness," said Geoffrey Batrouney for Estee. "Estee recognizes its commitment and responsibility to our clients, mailers and the Broker community to provide access to accurate multicultural targeting."

"Ethnic Technologies, through significant research, has developed the industry's most accurate system for multicultural, religious, language preference, assimilation index and gender identification and data enhancements " said Candace Kennedy, Director of Sales for Ethnic Technologies. "We are proud to align ourselves with Estee, one of the industry leaders in list management and list brokerage and look forward to a mutually beneficial partnership."

About Estee Marketing Group:
Estee Marketing Group (EMG) is a 38-year Direct Marketing services company specializing in list management, list brokerage, statistical analysis, insert media management and brokerage. Estee is a nationally recognized Brokerage and Management leader in the Ethnic, Publishing, Catalog and Nonprofit markets. We provide quality service to some of the largest and most recognized industry leaders in the country, and to smaller specialized mailers as well. Regardless of size, our mission is to provide our clients with exceptional and professional service in all areas of direct response list and media services. For more information, visit www.esteemarketing.com

About Ethnic Technologies:
Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter ® from Ethnic Technologies is the result of over 30 years of continuous Multicultural, religious and language preference research. E-TECH's Multicultural and Language Preference selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, e-mail campaigns or modeling the same excellent results have been achieved. For more information, visit www.ethnictechnologies.com.

E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC. All other trademarks and registered trademarks are the property of their respective holders.

For more information, contact:

Geoffrey D. Batrouney
Executive Vice President
Estee Marketing Group, Inc.
(914) 235-7080 ext. 18
gbatrouney@esteemarketing.com

or

Candace Kennedy
Director of Sales and Marketing
Ethnic Technologies, LLC
(866) 333-8324
candace@ethnictechnologies.com