The Allant Group adds Ethnic Technologies Software Product.

08-24-2006: The Allant Group adds Ethnic Technologies Software Product.

For more information, contact:

Candace Kennedy

Director of Sales and Marketing

Ethnic Technologies, LLC
(866) 333-8324

South Hackensack NJ, August 24, 2006

The Allant Group adds Ethnic Technologies Multicultural Marketing Capabilities

The Allant Group and Ethnic Technologies today announced an agreement for The Allant Group to add Ethnic Technologies E-Tech software platform to its already extensive suite of product capabilities. E-Tech's technology now provides Allant with the ability to accurately identify ethnicity, language preference, country of origin, and gender at the individual level on a predictive basis in many of its extensive products and database modeling applications. This combination of capabilities enables Allant to better tailor its clients' direct marketing needs and ensures that messages are connecting with their intended audiences.

"This agreement and the utilization of Ethnic Technologies proprietary enhancement software has empowered our postal, e-mail, and database modeling applications with more extensive targeting effectiveness," said Dr. Don Hinman, Executive Vice President and Senior Principal for The Allant Group. "Allant recognizes its commitment and responsibility to its clients to provide access to accurate, state-of-the-art multicultural marketing."

"Ethnic Technologies, through significant new research, has developed the industry's most accurate system for multicultural, religious, and language preference identification and data enhancements," said Zack Wilhoit, Chief Executive Officer of Ethnic Technologies. "We are very proud to partner with The Allant Group's well known thought leadership by adding our "E-Tech" software to achieve the best possible solutions for our customers."

About The Allant Group

Allant is a Marketing Optimization solution provider that leverages predictive intelligence, strategic and analytic services, and marketing automation to maximize marketing spend productivity, strategy, and results for its clients. Founded in 1984, Allant has built core competencies in data management, database services, analytics, and strategy. Highly skilled professionals deliver these services. For more information on Allant and its products, services and solutions, call 800 367 7311 or visit Allant on-line at www.allantgroup.com.

About Ethnic Technologies, LLC

Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter from Ethnic Technologies is the result of over 30 years of continuous multi-cultural, religious, and language preference research. E-TECH’s Multi-Cultural and Language Preference selects out-perform the competition in accuracy and response rates time after time. Whether we use the data for mailing, telemarketing, email campaigns, or modeling, we achieve the same, excellent results. We back up our claims with our CHALLENGE GUARANTEE. We continually welcome any challenge for benchmark testing of our ethnic products and services against anyone claiming to provide similar offerings, services, or products. We consistently achieve the greatest results and returns with an industry leading accuracy of up to 95%.

E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC.

DISCLAIMER: The information contained in this item was current as of the date of original publication, but may not still be current. Some of the information may have been "forward-looking" and based upon then current expectations, forecasts, and assumptions that involved risks and uncertainties that could cause actual outcomes and results to differ materially. We disclaim any intention or obligation to update or revise this information (including any "forward-looking" information), whether because of new information, future events, or otherwise.