For more information, contact:

Candace Kennedy

Director of Sales and Marketing

Ethnic Technologies, LLC
(866) 333-8324

South Hackensack NJ, July 10, 2006

Ethnic Technologies Partners with MarketModels, Inc. To Integrate Multicultural and Language Preference Identification with High-Performance Visual Data Programming Application

Ethnic Technologies, LLC, the global leader in multicultural marketing, research, data enhancements and analysis, announced today a partnership with MarketModels, Inc., a PRIMIS company that provides analytics, modeling, and data integration solutions converting customer and prospect data into marketing intelligence. MarketModels has signed an agreement to integrate Ethnic Technologies' E-Tech multicultural and language preference identification system within DataBase Studio, a completely integrated dataflow application containing superior data access, data profiling, data transformation, data parsing, data quality, data reporting, and geo-spatial mapping and analytics."

"Ethnic Technologies, through significant new research, has developed the industry's most accurate system for multicultural and language preference identification," said Zack Wilhoit, Chief Executive Officer of Ethnic Technologies. "We are proud to integrate our E-Tech software with DataBase Studio and look forward to offering our functionality to clients and prospects as a module within this truly cutting-edge application. This partnership will certainly provide a significant new capability to our customers."

The E-Tech technology will also afford MarketModels and their clients the ability to quickly and accurately identify ethnicity, language preference, country of origin, and gender on their lists and data bases. This comprehensive breakdown enables MarketModels and their clients to better tailor their direct marketing and analytical modeling needs, ensuring messages are reaching the intended audience

"Including E-Tech as an additional functionality in DataBase Studio will give us the ability to satisfy customer demands and expand our prospect universe," said John Healy , President & CEO of PRIMIS, MarketModels' parent company. "Ethnic Technologies is the recognized market leader in multicultural marketing and we couldn't be more pleased that they chose DataBase Studio and MarketModels as their partner."

This integrated application will give Ethnic Technologies and MarketModels the ability to offer customers:

Increased Functionality - Added speed and geographic functionality for data processing

Unmatched Speed - Working with any size database, with zero limitations on file size, format or the amount of records contained within files in seconds

Lower Support Costs - Due to its superior technology and open architecture, DataBase Studio integrates quickly and seamlessly into an organization's existing infrastructure, creating minimal disruption and radically improving employee productivity

Improved User Interface - An intuitive user guided and wizard-like interface that eliminates the need for a trained database administrator, making the technology faster, easier, and more efficient to deploy

" About Ethnic Technologies, LLC "

Ethnic Technologies, LLC is the Global leader in Multicultural Marketing, Research, Data Enhancements and Analysis. The EthniCenter from Ethnic Technologies is the result of over 30 years of continuous multi-cultural, religious, and language preference research. E-TECHs Multi-Cultural and Language Preference selects out-perform the competition in accuracy and response rates time after time. Whether we use the data for mailing, telemarketing, email campaigns, or modeling, we achieve the same, excellent results. We back up our claims with our CHALLENGE GUARANTEE!. We continually welcome any challenge for benchmark testing of our ethnic products and services against anyone claiming to provide similar offerings, services, or products. We consistently achieve the greatest results and returns with an industry leading accuracy of up to 95%.

E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC.

About Market Models

The State of Rhode Island has ranked MarketModels, a PRIMIS company, as one of the ten fastest growing companies in each of the past four years. Founded in 1999 by database marketing industry veteran Brad Mitchell (formerly with iMarket and Xerox), MarketModels has core competencies in all aspects of database marketing, data management, and analytics. These competencies also include profile, predictive, and segmentation models at both the business and consumer level. This includes analytics for acquisition, retention, lead conversion, multi-channel campaign management, and other strategic marketing goals. MarketModels is located at 85 Brown Street, Wickford, RI 02852. Phone 401-294-3080 or visit www.MarketModels.com or www.PrimisMarketing.com.