Dear Colleague, Ethnic Technologies is pleased to announce they are a Panel Sponsor of the upcoming Multicultural Marketing Summit, taking place April 16-18, 2007 in Miami Beach, FL. The Multicultural Marketing Summit will bring together marketing executive from various industries to address the many questions regarding how to develop campaigns that are relevant to the Asian, African-American and Hispanic Sectors. The agenda will provide an in-depth look at the changing markets and major trends affecting today's consumers. 5 Key Reasons to Attend! - Revealing the Profit Magic of Multicultural Marketing
- Creating a Global Brand Positioning with Local Relevancy, both Domestic and International
- Diversifying a Field Force to Mirror the Demographics of the Communities Served
- Redesigning Health Care Coverage for the Growing Hispanic/Latino Workforce
- Breakdown of Subculture Barriers and Effectively Build Authentic Brand Relationships with Consumers.
Each culture is unique and by understanding the attitudes and perceptions of the consumer, you can enhance and fine tune your approach with culturally relevant content and deliver this message appropriately. Network with colleagues and learn about different approaches to sidestep traditional marketing methods and to embrace customers while developing the right products and messages. Why Ethnic Technologies Participates: *Ethnic Technologies, LLC are the Global Leaders in Multicultural Marketing, Research, database enhancements and modeling.* The EthniCenter® from Ethnic Technologies is the result of over 30 years of continuous ethnic, religious and language preference research. Our software segments databases by Ethnicity, Religion, Language Preference, Assimilation Index and Hispanic Country of Origin more accurately and comprehensively than any other approach. Our analytics and modeling team supports clients with ethnic data appending services and mapping, thus providing marketing professionals with an overview of emerging and existing opportunities. Marketing professionals can also acquire ethnic mailing, telemarketing and email lists for the United States and Canada. With Our " Challenge Guarantee! " E-TECH is the Gold Standard for all Ethnic Marketing and targeting programs. Website: www.ethnictechnologies.com For more information about this exciting and informative event please go here for the full brochure. | 
