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Real estate location decisions represent major resource investments for retailers, the financial community and real estate developers. MicroBuild™ provides precise population density, population change, residential housing characteristics, and population projection analysis that are key to the selection of optimal locations. In addition to site analysis, the underlying household data can also be utilized for targeted marketing or market share analysis.
Unlike products which use U.S. Census data to estimate population, Ethnic Technologies performs data analysis on a micro-to-macro basis to produce a precise household-level view of population and density change patterns. We validate and analyze that data. This level of precision is crucial for the identification of optimum locations for new retail stores and/or real estate developments.
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MicroBuild™ Patent-Pending methodology is rooted in a background of consumer data collection, compilation, analysis, mapping and an understanding of how dynamic consumer data can be. It is based on a capability to interpret data that describes change in consumer households as the key to understanding population changes.
MicroBuild™ methodology leverages a multi-layer, multi-source approach to define population change, housing characteristics or other types of consumer data for a target area. Beginning with the target area, the data analysis is performed on a micro-to-macro basis to produce a precise, household-level view of population density and change patterns. Using GIS mapping applications, this data is then analyzed and used to create thematic maps that show relationships between the data and geography. Instead of developing processes to eliminate the “noise” in the data, this technique provides a framework to identify and interpret these changing indicators.
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