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1. Why is E-Tech advancing to Version 7.1?
E-Tech Version 7.1 will extend Ethnic Technologies lead in the Ethnic Marketing space by providing more First Names and Surnames to the tables of the already industry leading E-Tech Version 7.0. Match rates for E-Tech Version 7.1 have been higher than 95%. The E-Tech team is committed to product improvements and ongoing research.
2. How has E-Tech achieved increases in the Match Rates?
The dramatic increases in E-Tech Version 7.1 will be the results of two main efforts:
a. Names Research - Leading name research efforts have been a key strength of E-Tech for more than 30 years. E-Tech Version 7.1 now incorporates 5% more first names and 30% more surnames than E-Tech Version 7.0.
b. Enhanced Neighborhood Analytics (ENA) – The incorporation of ENA technology in E-Tech Version 7.1 establishes a new and unprecedented level of granularity and completeness in the Ethnic marketing industry.
3. When will E-Tech Version 7.1 be available?
E-Tech Version 7.1 will be released at DMA Las Vegas in October 2008.
4. Are there new variables or values available with E-Tech Version 7.1?
E-Tech Version 7.1 does not require major changes for E-Tech customers and is totally compatible with other Ethnic Technologies products:
a. G-Tech – Ethnic Technologies enhanced gender identification software.
b. E-Tech Assimilation – Ethnic Technologies will add Asian assimilation scoring to the assimilation product . Chinese, Korean, Vietnamese, Japanese and Indian ethnicity's will be available with the Asian Assimilation Indexes.
c. Canadian E-Tech – The groundbreaking Canadian Version of E-Tech.
5. Are there important changes to E-Tech layouts or reference files?
Ethnic Technologies' G-Tech and Assimilation products are totally compatible with E-Tech Version 7.1. Each new and improved version of E-Tech requires the use of updated replacement reference files provided by Ethnic Technologies.
6. How do I get E-Tech 7.1?
* License the E-Tech system to enhance your or your clients' lists
* Rent E-Tech enhanced lists directly from Ethnic Technologies or its list owners and managers
* Work directly with Ethnic Technologies expert staff to encode you or your clients' lists for licensees of E-Tech 7.0. Ethnic Technologies provides assistance with system implementation and usage training for data processors and marketers.
Whether you choose to have Ethnic Technologies enhance your existing files or to license E-Tech 7.1 for corporate use, you will gain membership in the E-Tech Users Group and have access to E-Tech's owners and developers for technical and marketing questions.
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and Asian Assimilation due for release in the Fall of 2008