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E-Tech's Multicultural Ethnic, Language Preference and Degree of Assimilation selects outperform the competition in accuracy and response rates time after time.
Whether using the data for mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.
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Version 7.2 and Asian Assimilation. E-Tech 7.2 will provide more First Names and Surnames for a match rate around 95%.

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The following describes the process E-Tech uses to encode the three codes: Ethnic, Religion, and Language Preference.

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E-Tech Version 7.2 Highlights for 2009. Version 7.2includes further Names Research and Enhance Neighborhood Analytics (ENA).

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Canadian Consumer and Business Lists by Ethnicity and Language Preference

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E-Tech's Gender Identification Product Enhanced for 2009. G-Tech is available independent of or in conjunction with E-Tech as a site license or as an encoding service.

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Assimilation is the process whereby a minority group gradually adopts the customs and attitudes of the prevailing culture.

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Real estate location decisions represent major resource investments for retailers, the financial community and real estate developers.

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