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ADVANTAGES OF CODING YOUR LIST WITH G-TECH
1) COMPREHENSIVENESS - As Ethnic Technologies addresses the entire problem of proper gender identification, it goes to great lengths to identify all gender groups, not just the groups where there is a clear current marketing interest. G-Tech offers higher quality and vastly improved quantity.
2) OPEN ENDED - G-Tech utilizes an expert system approach to name analysis. Even if the names on a list are hyphenated, slightly misspelled, or brand new to this country, there is a good chance G-Tech will correctly identify it.
3) COMMITMENT - This is our primary business. We are committed to it today and Tomorrow. We stand behind our product. We are already able to match up to 90% of the names on any list, a great deal better than any other approach. We shall strive for a 100% Match rate. Your success in multi-cultural marketing is our success. We have established a G-Tech user group dedicated to addressing your needs. |
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G-Tech Advantages