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E-Tech Version 7.2 will extend Ethnic Technologies lead in the Ethnic Marketing space by providing up to 5% more African American and more Hispanic counts than the already industry leading E-Tech Version 7.1. Match rates for E-Tech Version 7.2 have been as high as 97%.
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The dramatic increases in E-Tech Version 7.2 are the results of two main efforts:
a. Names Research - Leading name research efforts has been a key strength of E-Tech for more than 30 years. E-Tech Version 7.2 now incorporates 14% more first names and 30% more surnames than E-Tech Version 7.0.
b. Enhanced Neighborhood Analytics (ENA) – The incorporation of ENA technology in E-Tech Version 7.2 establishes an improved and unprecedented level of granularity and completeness in the Ethnic marketing industry.
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E-Tech Version 7.2 does not require major changes for E-Tech customers and is totally compatible with other Ethnic Technologies products:
a. G-Tech 3.0 – Ethnic Technologies gender identification software.
b. E-Tech Assimilation – Ethnic Technologies new Asian and Hispanic assimilation scoring technology product.
c. Canadian E-Tech – The groundbreaking Canadian Version of E-Tech.
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Ethnic Technologies' G-Tech and Assimilation products are totally compatible with E-Tech Version 7.2 with the simple addition of the applicable indicator field. Each new and improved version of E-Tech requires the use of updated replacement reference files provided by Ethnic Technologies.
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