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1. Why is E-Tech advancing to Version 7.0 rather than releasing Version 6.3 following 6.2?
E-Tech Version 7.0 will extend Ethnic Technologies lead in the Ethnic Marketing space by providing up to 18% more African American and up to 6% more Hispanic counts than the already industry leading E-Tech Version 6.2. Match rates for E-Tech Version 7.0 have been as high as 95%.
2. How has E-Tech achieved dramatically increased African American and Hispanic counts?
The dramatic increases in E-Tech Version 7.0 are the results of two main efforts:
a. Names Research - Leading name research efforts has been a key strength of E-Tech for more than 30 years. E-Tech Version 7.0 now incorporates 6% more first names and 16% more surnames than E-Tech Version 6.2.
b. Enhanced Neighborhood Analytics (ENA) – The incorporation of ENA technology in E-Tech Version 7.0 establishes a new and unprecedented level of granularity and completeness in the Ethnic marketing industry.
3. Are there new variables or values available with E-Tech Version 7.0?
E-Tech Version 7.0 does not require major changes for E-Tech customers and is totally compatible with other Ethnic Technologies products:
a. G-Tech – Ethnic Technologies gender identification software.
b. E-Tech Assimilation – Ethnic Technologies new Hispanic assimilation scoring technology product.
c. Canadian E-Tech – The groundbreaking Canadian Version of E-Tech.
4. Are there important changes to E-Tech layouts or reference files?
Ethnic Technologies' G-Tech and Assimilation products are totally compatible with E-Tech Version 7.0 with the simple addition of the applicable indicator field. Each new and improved version of E-Tech requires the use of updated replacement reference files provided by Ethnic Technologies.
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