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Ethnicity

Ethnicity
Ethnicity is an individual's identity with or membership in a particular racial or cultural group. Many ethnic and religious groups in the United States maintain a strong cultural identity. Immigrants are often attracted to communities from their own ethnicity, communities in which many traditional cultural features are maintained.

An individual's ethnicity is not in all circumstances related to ones “Country of Origin”. Deepak Banerjee may have been born in England and came to our country from there, but his ethnicity is Indian and his religion is Hindu.

Melting Pot

Ethnicity
Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in a melting pot then try to find the different taste values of each. It is very difficult to do. The same applies to identifying the different cultures in our nation.

A better approach is to see the diversity in America as a mixed salad, where each different ingredient can be identified. This method, if used properly applies to the many ethnicities and different cultures in our nation and each can be identified.

Opportunities

By 2010, today’s minorities are projected to make up a majority of the populations of California, Florida and Texas. In some of the nations largest markets New York, Washington, Los Angeles and Atlanta more than half the residents are non-white, and in some cases up to 70% of these populations will be multicultural. The US government announced in January 2003 that the Hispanic population has become the major minority totaling 36.8 million individuals.
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Multicultural Marketing