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Language marketing is not simple, for example, The ad campaign “Got Milk?” was launched in a Spanish version and translated to “¿Tiene Leche?” which was roughly translated as “Are you breast-feeding?” The campaign producer at the time had a limited grasp of the Hispanic Culture. After rethinking their approach the ad read “¿Y usted, les dio suficiente leche hoy?” (Have you given them enough milk today?)
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Step One: Identify unique first names.
We have the worlds largest body of research on this.
Step Two: Matching unique surnames to first names which identify language preference.
For example: E-Tech will say Marisol probably speaks and thinks in Spanish whether or not her last name is Lopez or Koslowski.
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Language