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 Conventional wisdom says that America is a melting pot of many different cultures. Try mixing up six different cheeses in a melting pot then try to find the different taste values of each. It is very difficult to do. The same applies to identifying the different cultures in our nation.
A better approach is to see the diversity in America as a mixed salad, where each different ingredient can be identified. This method, if used properly applies to the many ethnicities and different cultures in our nation and each can be identified.
The EthniCenter® is the result of over 30 years of continuous ethnic, religious, and language preference research.
We are the leading provider of multicultural marketing lists, ethnic identification software, and ethnic data appending services. In fact, we are the Originators and Developers of Ethnic, Religious, and Language Identification Target Marketing.
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The US is now the 5th largest Hispanic nation in the world.
The Hispanic population in the US has increased 57.9% since 1990.
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Hispanic Population reached over 37 million in 2007, and over 13.5% of the total US population.
Total consumer spending by Hispanics was in excess of $558 billion for 2007.
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The U.S. Asian population is not homogeneous, consisting of at least 30 various ethnic groups. Many Asians have been established in the U.S. for three generations or more. Sustained immigration rates have contributed significantly to the Asian American population rise.
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The Asian population reached 14.2 million in 2007, comprising 4.8% of the total US population. Total consumer spending by this group was over $398 billion for 2007.
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The African-American population reached 37.4 million in 2007, comprising 13.6% of the total US population.
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Total consumer spending by this group was $761 billion for 2007.
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Ethnic Technologies would be pleased to encode your list or database using the E-Tech or G-Tech systems.
Encoding is available for Business and Consumer Lists.
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Boca Raton, FL and South Hackensack, NJ — November 11, 2008 —Take 5 Solutions and Ethnic Technologies LLC., are announcing a partnership which utilizes their areas of specialization in order to give their list rental customers improved targeting and expanded reach to their clients.
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