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Assimilation is the process whereby a minority group gradually adopts the customs and attitudes of the prevailing culture. Assimilation is also the state of change that occurs when a new immigrant enters the country and adapts to the surrounding environment.
As they become more adapted and comfortable with in their new environment the immigrants will no longer seem to be immigrants, their lifestyle characteristics will be more in line with that of the general population because of their higher level of Assimilation.
Assimilation is a level in which a Hispanic or Asian individual has adapted to our language and way of living. Ethnicity, language preference, income, socioeconomic status, dwelling unit size and geographic locators are used as variables along with our expert system rules to match a Hispanic individual with one of our assimilation index codes. With each level of Assimilation the individuals spending habits, socioeconomic status, communication preference and other lifestyle characteristics differ.
The team at Ethnic Technologies has done extensive research into these important cultural traits and incorporated assimilation indexes into a premium additional module that compliments their core E-Tech ethnic enhancement product.
1 – Assimilated - speaks primarily English
2 – Bilingual English – Prefers English but knows some of their native language
3 – Bilingual Native Language – Prefers their native language but knows some English
4 – Unassimilated – Speaks primarily their native language
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