G-TECH Encoding List Service

Ethnic Technologies would be pleased to encode your lists using the G-Tech system. Encoding is available for business and consumer lists and for rental and proprietary list properties.

ADVANTAGES OF CODING YOUR LIST WITH G-TECH

1) COMPREHENSIVENESS - As Ethnic Technologies addresses the entire problem of proper gender identification, it goes to great lengths to identify all gender groups, not just the groups where there is a clear current marketing interest. G-Tech offers higher quality and vastly improved quantity.

2) OPEN ENDED - G-Tech utilizes an expert system approach to name analysis. Even if the names on a list are hyphenated, slightly misspelled, or brand new to this country, there is a good chance G-Tech will correctly identify it.

3) COMMITMENT - This is our primary business. We are committed to it today and Tomorrow. We stand behind our product. We are already able to match up to 90% of the names on any list, a great deal better than any other approach. We shall strive for a 100% Match rate. Your success in multi-cultural marketing is our success. We have established an G-Tech user group dedicated to addressing your needs.