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ZACHARY WILHOIT: CEO
Zachary Wilhoit is the CEO at Ethnic Technologies (E-TECH). He is responsible for setting and achieving the company's strategic goals in the global, multi-channel marketing industry. Mr. Wilhoit has been a senior executive in the high tech industry including all aspects of Customer Relationship Management (CRM), Search Engine Marketing (SEM), software, hardware, and large database, high bandwidth Information Technology (IT). He has been responsible for all product marketing, product development, data, content, business development, and mergers & acquisitions (M&A) at major publicly held corporations. Mr. Wilhoit has authored or co-authored a number of papers including "Corporate Data Quality Strategy" presented at MIT's International Conference on Information Quality. He has also held leadership roles in various industry and academic Customer-Centric Information Quality Management groups. Mr. Wilhoit is Chairman of the Patient Advisory Board and a member of the Boards of Directors of the American Academy of Orthopaedic Surgeons (AAOS). Mr. Wilhoit has an MBA degree (Baker Scholar) from Harvard University, an MS degree in Electrical Engineering & Computer Science from MIT, and a BS degree in Systems Engineering from the United States Naval Academy.
GINGER NELSON: Managing Partner - Cofounder - Ethnic Research
Ginger Nelson is the Managing Partner and Cofounder of Ethnic Technologies, LLC. Ms. Nelson has spent her whole life in the direct marketing industry. In 1958, her father founded Consumers Marketing Research, Inc. From the time she was a teenager in the 1960s, Ms. Nelson worked there, rising to President. She has an extensive background in list compilation, data validation, and list management. During the early 1970's, Ms. Nelson helped to create the first surname based multicultural targeting system and created the first algorithms to accurately locate African Americans. Ms. Nelson has made multicultural and language preference targeting her life's work. She has also been active in the Direct Marketing Association's multicultural committees. For years, the business media has quoted Ms. Nelson on her knowledge about multicultural marketing. Upon becoming President of CMR, she guided its ethnic research, diversifying its approach to include first names for language identification.
T.J. LINDSAY: CFO - Cofounder - Director of Research
T.J. Lindsay is the Chief Financial Officer and Director of Research for Ethnic Technologies, LLC. Ms. Lindsay has over 37 years experience in Data Base research and technology, over 12 of which are in the direct marketing industry. She served 6 years as President of TAP Systems, the developer of the Lindsay Cultural Identification Determinant (LCID) system, the first system that used first names, last names, expert system rules, and geographic factoring together to do ethnic segmentation. Previously, she served over two years as Director of Data Base Administration for Popular Club, 5 years as Director of Data Base and Communication Systems with McGraw-Hill, and 10 years as the Corporate Data Administrator for the Manville Corporation. Ms. Lindsay has been a guest speaker for the IEEE Symposium on the Handling of Very Large Databases and was an invited member of the Futures Steering Committee for Guide, an IBM User Group.
PETER BROWNSTEIN: CIO - Cofounder - IT Specialist - Operations Management
Peter Brownstein is the Chief Information Officer for Ethnic Technologies, LLC. He administers the corporate data center and the IT support for the E-Tech team members. Mr. Brownstein has over 28 years in Information Technology, over 12 of which are in the direct marketing industry. Mr. Brownstein served six years as Chief Financial Officer of TAP Systems, Inc. and five years as the Data Processing Manager with Future Prospective Clients, Inc. Mr. Brownstein is the software component designer of both the LCID and E-Tech targeting systems.
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CANDACE KENNEDY, MBA: Sales and Marketing Director
Candace Kennedy is Sales and Marketing Director for Ethnic Technologies, LLC. Since 2004, Ms. Kennedy has held this position after rising through sales and management positions within the company. Ms. Kennedy has extensive knowledge and experience in the multicultural marketing trends and communities. She has helped to develop strategic marketing plans and models to put businesses and marketers in touch with these growing multicultural markets. Ms. Kennedy has helped develop E-Tech's current corporate branding, product positioning, and advertising strategies. Ms. Kennedy has 18 years of previous experience in marketing, client service, and management. She was a member of the SAE International for over 20 years. Ms. Kennedy holds an MBA from New York University in NYC.
ZEINA MANSILLA: Office Management - Accounting
Zeina Mansilla is Office Manager for Ethnic Technologies. She is responsible for all phases of daily operation including, but not limited to, human resources, book keeping, and input to management on the development and implementation of policies and procedures. Prior to working at Ethnic Technologies, Ms. Mansilla was an administrative assistant at Consumers Marketing Research reporting to CMR's President, Ginger Nelson. In addition to her supervisory responsibilities, she was accountable for all phases of sales implementation. Since 2000, Ms. Mansillas' organizational skills and commitment to educational advancement have helped create an efficient and productive work environment.
JERRY HOLSTE: Manager of Product Research and Development
Jerry Holste comes from a research background. He most notably worked at Ogilvy & Mather where he was Senior Database Program Analyst using both quantitative and qualitative research to create marketing models for existing clients as well as new business pitches. Mr. Holste has also served as Marketing Director for the Prometheus Theater and Stage Shadows. At Ethnic Technologies, LLC, Mr. Holste oversees daily ethnic research, data mining, corrections and enhancements to the name, rule, and geographic tables. Since December 2004, Mr. Holste has held this position.
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LORETTA POGGIO, Phd: Consulting - Public Speaking - Ethnic Research (enhancements/modeling) - Sales
Loretta Poggio, Ph.D., is a marketing consultant, public speaker, and expert on multicultural marketing. Dr. Poggio has over 30 years experience in the direct marketing industry. She was one of the pioneers in ethnic surname research for Consumers Marketing Research, Inc. Dr. Poggio holds a Ph.D in sociology from The New School for Social Research in NYC.
ALLAN LAWRENCE: Senior Member Technical Staff - IT
Allan Lawrence is a senior member of the technical staff. Mr. Lawrence has over 24 years of experience in the IT industry, with over 20 years of specializing in development in C/C++. His experience includes most PC based operating systems, including Unix and Linux, and he has extensive protocol knowledge including SMNP, TCP/IP, and OSI.
LAURA STEIN: Senior Sales, Marketing Consultant - Sales
Laura Stein is a Sales and Marketing Consultant with Ethnic Technologies. She came to Ethnic Technologies in 2001. Ms. Stein specializes in the Generation X and Generation Y segmentation of "Ethnic Youth" marketing, has a keen understanding of the marketing fads, and trends that today's ethnic youth are often affiliated with. Ms. Stein manages E-Tech's Ethnic "B to B" file and "Ethnic Email" file. Ms. Stein has extensive experience in customer service and sales. She has previous direct sales experience in the cosmetic industry. Ms. Stein holds a B.A. in Sociology and Education from the City University of New York.
KAREN SINISI: Senior Account Manager - Sales
Karen Sinisi has over 16 years of diverse experience in the Direct Marketing industry. She began her career in 1988 with Conrad Direct, Inc., and she has held positions in list management, brokerage, and sales for various companies in the Northeast and Florida. Ms. Sinisi has been a member of the Board Of Directors for the West Coast Chapter of the Florida DMA, and worked as the Newsletter Editor for that organization. Ms. Sinisi has worked over the years developing close relationships with major mailers in such areas as Financial, Non-Profit, Publishing, Sweepstakes and more. Ms. Sinisi holds a B.A. In Anthropology and Sociology from Rollins College in Winter Park, FL.
JOLENE OLSON: Account Executive - Sales
Jolene Olson has recently joined the team at Ethnic Technologies as an Account Executive. Ms. Olson has been in the Direct Marketing Industry over nine years working for companies such as Equifax, LexisNexis and QwestDex. She has experience serving industry verticals such as Finance, Non-profit, Publishing, Catalog, B2B, Insurance, Resellers, Telecom and Insert Media. Ms. Olson has prior success in Broker and Direct sales arenas. She specializes in areas such as List Rental, Analysis, Modeling, Data Enhancement, Lead Generation, Email, etc. Ms Olson's education is in Nursing and General Studies.
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