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Boca Raton, FL and South Hackensack, NJ — November 11, 2008 —Take 5 Solutions and Ethnic Technologies LLC., are announcing a partnership which utilizes their areas of specialization in order to give their list rental customers improved targeting and expanded reach to their clients. Take 5 Solutions is the leader in direct response marketing while Ethic Technologies is the leader in multicultural marketing. Take 5 Solutions will be using Ethnic Technologies to quickly and accurately identify ethnicity, language preference, country of origin and religion on their SMS/Mobile database. SMS/Mobile is perhaps the only platform that allows marketers to reach prospects wherever they are at the moment of the ad broadcast. Whether it is TV, radio, magazines, billboards or any other unique channels of advertising communication a prospect has always needed to actively seek out the medium. SMS however, goes to the prospect right at their fingertips on their mobile phone ... the prospect does not have to go to the advertising message. 78 million U.S. consumers saw or heard advertising on their mobile phones in 2007. This comprehensive breakdown enables Take 5 Solutions to better tailor its clients' direct marketing needs ensuring that messages are reaching the intended audience. 
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